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Product UX: from fundamentals to product thinking

A course for designers who want to think in terms of products, metrics, and business solutions—rather than just screens.

Early access registration is openEstimated release: 1 March

On this course you will

For designers who already work in UX and want a deeper understanding of the product they work on.

  • Master product thinking and a working UX process
  • Learn to argue for your design and speak the language of business
  • Understand how the decisions that shape a product are made

Course programme

  1. / 01

    Design as a business tool

    Build a fundamental understanding of design as a tool for reaching business goals

  2. / 02

    Product types and how design differs

    Understand how the type of product — B2B, B2C, SaaS or e-commerce — shapes metrics and design decisions

  3. / 03

    Product goals and metrics

    Learn to talk to management in numbers rather than personal taste

  4. / 04

    Prioritisation, roadmaps and avoiding the “feature factory”

    Learn to separate critical needs from secondary features and keep the product from degrading

  5. / 05

    Designer maturity levels: junior vs senior, and design logic

    Move from executing tasks one by one to weighing the whole context.

  6. / 06

    Working with engineering (dev handoff & technical hard skills)

    Learn to prepare designs so that developers become your strongest allies.

  7. / 07

    Career, CV, portfolio and positioning in product teams

    Learn to present your experience so you get through hiring at strong in-house teams

  8. / 08

    Bonus module: AI tools for everyday design work

    Put together a set of AI tools that speed up routine work without replacing product thinking

Course format

This online course consists of video lectures designed to help you understand how product design works. Each lecture includes practical assignments for independent work, as well as checklists for self-assessment.

You will also gain access to a group chat where you can exchange experiences and ask questions alongside other course participants.

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Course price €249 | Payment once group registration closes

Have more questions about the course?Message me on Telegram @hello_manager